Tuesday, 1 November 2011

Audience Research - Horror

Because we are looking into creating an opening for zombie films, I have decided to delve into some audience research, I started by looking at box office figures for zombies movie's when they were released. The movie Zombieland is the highest grossing zombie film of all time, collecting 75 million dollars since being realeased, With resident evil-Afterlife behind it with 60 million. This shows there is a rather large market for Zombie films. In fact Zombieland was the 42nd highest grossing highest film in 2009.

Another example is the Saw films, although not Zombie orientated, but maintaining the horror genre this series shows that horros sells, the series not in its 6th edition has continually grossed highly for every single film.

To add to the Saw film franchise, the first film was made with a budget of 1.2 million, it box officed 102 million dollars, which is an unbelievable turnaround showing the massive interest for movies of this genre.

Shaun of the dead had a budget of only 5 million dollars, but box officed over 30 million, here we saw an actual zombie film make quite a big success in the film market.

Distrubutors of horror films :
Mainly for the bigger budget, bigger success films a big distrubution company will be used, such as Saw which was distrubuted by 20th Century Fox. Secondly Zombieland was distrubuted by Columbia Pictures. And finally Shaun of the dead was distrubuted by Universal Pictures.

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